Turning
Up the Color with Tomaso:
The
Beginning of the New and Improved WSJ
By:
Chacoryia Burns
ORLANDO, Fla – Imagine coming into your home in to a
room that had white bare walls before, but burgundy red walls after. Seems like
quite a change right? Well the Wall Street Journal readers experienced a type
of change with the new color and layout design by Mr. Tomaso Capuano.
Although Capuano has held degrees in English and
Psychology and held a job position as a musician, his passion for design shows
as being an Art and Creative Director for five different papers throughout his
career receiving numerous awards for his work.
As the past Creative Director of six years for the
Times Newspaper, Capuano came to the Journal to improve the paper design and give
it a new twist that wouldn’t be so overwhelming and confusing to the readers,
but noticeable at the same time.
Before Capuano came to the Journal, there was an
average twenty-four pages of color for the paper. Now the number of pages is
doubled with a minimum of forty-two, depending on what day and region it is.
The job was not easy for Capuano due to the effects
the changes were going to make on the Wall Street Journal. “We started to begin
planning about three years ago, myself I spent about four to six months on the
project” said Capuano.
It was only twenty-three print sites that were
located in the US that Capuano had to work with. He went through installing new
presses, reinforced the floors and much more in order for the Wall Street
Journal to branch out.
Such changes that were also made to the journal such
as the font change to the paper, different banners, and of course color that
was added to pages that was never seen with color. “We reckon by the end of the
year we should be able to have full color everyday” said by Capuano.
Slowly but surely Capuano is bringing colorful life
into the Wall Street Journal. With more color and more excitement for the
readers, Tomaso is surely turning up the color in the paper.
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